Raketech
Responsible to create and build Raketech's new Brand Identity for IPO and to build proper Brand Guidelines to reflect the energetic staff and a smart way of doing business. Other task has been to build motivated design teams and setting expectations, objectives and standards. Being an affiliate business, much of the focus has been to understand data/traffic and based on that we find ways to optimise the UX on products to maximise conversions on the companies products.