About Me

With over 20 years of creative leadership in high-impact campaigns for brands like Betfair, PokerStars, KitKat, Nescafé, Siemens, Carlsberg. I specialise in AI-driven branding, storytelling, and strategic campaigns that drive engagement and deliver results in the iGaming, sports, and casino, Fintech/Crypto, Fashion sectors. I’ve helped brands cut through the noise and build lasting connections with their audiences through innovative digital and print strategies. I’m passionate about integrating emerging technologies like AI, gamification, and data-driven insights to elevate creative strategies that resonate with today’s audiences. Currently, I'm looking to connect with innovators and recruiters in gaming, sports, casino, and branding. Let’s collaborate and create the next wave of brand experiences.