About me

Senior Creative Lead with over 20 years of experience in design, branding, and UX/UI. And I'm a pretty decent Hyrox athelete too. Extensive experience delivering creative solutions for global brands such as Betfair, PokerStars, VirginBet, Carlsberg, and Nescafé. Specialises in crafting engaging visual content across digital, print, and OOH channels, ensuring strategic alignment and impactful communication. Known for handling multiple projects efficiently, with a collaborative, yes-can-do approach and the ability to thrive under pressure. Expertise in iGaming and other industries combines creativity with a strong focus on user journeys, driving engagement and tangible results. Focused on delivering work that connects with audiences and enhances business performance.