VIRGINBET
The Challenge – VirginBet required a versatile design mechanic that would be instantly recognisable across all formats, from large-scale billboards to mobile icons. It also needed to maintain consistency, clarity, and impact across a wide range of sizes and platforms. The Solution – To stay true to the VirginBet brand, the hexagon shape from their logo was used as the foundation of the design. This element was adapted to create a festive, Christmas feel while incorporating subtle football- inspired details, aligning with the brand's strongest sporting focus. The hexagonal design proved effective across all formats, maintaining visual impact whether displayed on large billboards or small mobile icons. The Outcome – The visuals were successfully rolled out across nationwide OOH campaigns and digital platforms. The design achieved a 12% increase in brand recognition and contributed to a 5% growth in customer acquisition, demonstrating the effectiveness of the cohesive and adaptable design mechanic.