LIVESCORE

The Challenge – LivecoreBet was undergoing a complete rebranding and needed a strong creative lead to help steer the transformation. With a growing number of new templates to design and a need to significantly improve the user experience, the goal was to elevate both the visual identity and UX/UI across platforms to support better conversion rates. Alongside that, they needed ongoing promotional materials that felt both high-quality and consistent with the new brand direction. The Solution – Taking the lead on the creative front, I worked hands-on with concept development through to execution—creating fresh, performance-focused templates and optimising the UX/UI for improved clarity and usability. I aligned the design language with the rebrand goals, ensuring both brand cohesion and a frictionless customer journey. I also established a scalable promotional design system, enabling the team to quickly turn around high-quality campaigns. The Outcome – The new creative framework boosted visual consistency across channels and improved the overall user experience. The refined templates contributed to stronger campaign performance, while the UX/UI updates led to a measurable uplift in conversions. LivecoreBet now has a reenergised brand identity and a more agile creative output to support growth and marketing initiatives going forward.