Libero / Dreamworks
Projects: Limited edition movie tie-in. I created a bold, colourful kids range themed around Over the Hedge, clearly distinct from the core packaging. The limited-time design leveraged the movie launch to drive attention, urgency, and increased sales at shelf. World Cup sales activation Nordic Region. We redesigned the large diaper box to fold into a football goal and paired it with baby visuals in national team kits. It turned packaging into play, gave parents a reason to buy more diapers, and boosted volume through emotional engagement during the tournament.