Boyle Sports - World Cup 2026
The Brief: Create a World Cup 2026 campaign for BoyleSports that cements its new brand platform “Back Yourself, celebrating smart bettors and positioning the brand as the confident, customer-first bookmaker across the UK and Ireland. The Challenge: Cut through the noise of major competitors like Paddy Power, Bet365, and Ladbrokes during the biggest football event on the planet. The campaign had to hero Early Payout (win when your team goes 2–0 up) while staying authentic, regulatory-safe, and emotionally resonant with football fans. The Solution: “Back Yourself. Before the Whistle.” A bold, insight-driven idea that rewards fans’ foresight — celebrating those who call it early and win before everyone else. The creative world evolved BoyleSports’ Train of Thought platform into a festival of early celebration across TV, OOH, retail, and social, proving BoyleSports backs you — before the final whistle