Nemo Money
Brought in as senior creative, I transformed Nemo Money’s indistinct, data-heavy ads by focusing on what sets them apart: AI-powered trading. I shifted the strategy from generic stats and phone screens to emotion-driven campaigns, highlighting the real user feelings, confidence, clarity, and possibility. By simplifying both design and messaging, I made the experience of intelligent investing central. The result: high-impact, positive ads that stood out in a crowded space, communicating Nemo’s value through emotion, not just features. My role spanned creative direction, storytelling, and execution directly improving engagement and brand perception.